In 2008, in London, a city full of art and innovation, Laura, a designer who loves travel and freedom, transformed her love of Bohemian, pastoral, and western cowboy women's wear styles into a new fashion brand - DidaFashion. She dreamed of creating a clothing brand that reflects personal style and inspires the wearer's inner freedom and creativity.

2008-2010 DidaFashion was officially established in 2008. Laura's first series was based on retro Bohemian style, combined with the freshness of the countryside, which immediately caused a fresh wind in the fashion circle of London. However, the brand faced problems of capital shortage and an unstable supply chain in the early stages. Laura established connections with like-minded designers and artisans through online social platforms and overcame the initial challenges together.

2011-2015, as DidaFashion's popularity in London gradually increased, the brand began attracting international buyers' attention. In 2011, DidaFashion participated in a minor fashion week for the first time, showcasing its unique design style and winning praise from many fashion media. Since then, Laura has gradually led the team to expand to other major cities in Europe and established a stable online sales channel.

From 2016 to 2020, DidaFashion transcended the European market, with its Bohemian, pastoral, and western cowboy women's wear styles gaining global acclaim. The brand's international influence was further bolstered by collaborations with numerous international e-commerce platforms. Simultaneously, Laura's focus on sustainable fashion led to the launch of a series of clothing made from eco-friendly materials, a testament to the brand's environmental responsibility.

Looking ahead from 2021 to 2024, Laura envisions DidaFashion as a leading global fashion brand. Her vision extends beyond setting design trends to championing sustainability and social responsibility. She plans to deepen the brand's collaboration with craftsmen worldwide, promoting the aesthetic value of handicrafts. Simultaneously, she aims to reduce the fashion industry's environmental footprint and foster the growth of green fashion.

DidaFashion's ultimate goal is to become a bridge connecting women worldwide so that every woman wearing DidaFashion can feel freedom, beauty, and power and jointly build a more colorful, inclusive, and sustainable fashion world. From its inception in London in 2008 to becoming a globally renowned fashion brand in 2024, DidaFashion's story is a journey of dreams, innovation, and persistence. Under Laura's leadership, DidaFashion has not only defined new fashion trends but has also become a force for promoting social progress and cultural diversity.